Travel Agency Transformation
The Challenge
A boutique travel agency in Colombo had invested heavily in traditional marketing but saw minimal returns. With only 2,000 followers across social platforms and sporadic engagement, their digital presence wasn't translating to bookings. Their content lacked consistency, and they had no video strategy—critical for showcasing travel experiences.
Our Strategy
Audit existing content to identify gaps in visual storytelling
Develop a TikTok-first strategy showcasing client testimonials and destination highlights
Create a content calendar mixing educational travel tips with emotional destination reveals
Launch targeted ad campaigns focusing on honeymoon and family vacation segments
Execution
Month 1: Conducted market research, competitor analysis, and audience persona development. Launched Instagram Reels and TikTok with 3 videos/week.
Month 2: Scaled to 5 videos/week, introduced user-generated content from past clients, ran Meta ads targeting Colombo metro area with +500km vacation interest radius.
Month 3: Partnered with micro-influencers for destination takeovers, optimized high-performing ad creatives, introduced limited-time package promotions.
The Results
2,150% growth in 90 days across Instagram and TikTok
Average engagement rate improved from 1.2% to 5.1%
Organic reach with 3 videos surpassing 100K views each
Direct attribution via UTM tracking and inquiry forms
Total ad spend with 3.2x ROAS
Poppy Lab Insight
"Travel is an emotional purchase. We shifted the agency's content from generic destination photos to authentic client stories and "moment reveals"—the exact second travelers see their hotel view or taste local cuisine. This emotional hook drove shares and saved content, extending organic reach exponentially."
From 2K to 45K followers in 3 months! The ROI on their packages is incredible. Best investment we made this year.
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