Local Service Goes Digital
The Challenge
A family-owned cleaning service relied entirely on flyers and word-of-mouth. With no website, no social media, and zero digital footprint, they were losing customers to competitors with online booking. They needed affordable lead generation without complex tech infrastructure.
Our Strategy
Launch Facebook and Instagram presence with service highlights and before/after content
Run hyper-local ads targeting residential neighborhoods and small business owners within 10km
Use Facebook Lead Forms to reduce friction (no website required initially)
Implement simple WhatsApp-based booking system for immediate quote requests
Execution
Month 1-2: Created business pages, designed brand visuals, launched organic posts showcasing completed jobs and client testimonials.
Month 3-4: Launched Facebook Lead Ads with special offer for first-time customers, tested 4 audience segments (homeowners, renters, offices, post-construction).
Month 5-6: Scaled winning audience (homeowners 30-50 age bracket), introduced retargeting for page engagers, ran limited-time promotions during festival seasons.
The Results
Consistent monthly lead flow via Facebook Lead Forms
Every LKR 1 spent on ads generated LKR 3 in revenue
Year-over-year revenue growth attributed to digital channel
New customers became recurring clients
Lean budget optimized for local reach
Poppy Lab Insight
"Local service businesses don't need complex funnels—they need trust and convenience. Before/after photos paired with "tap to message on WhatsApp" CTAs outperformed everything else. We eliminated website friction entirely in the first 3 months, letting Facebook do the heavy lifting. Once cash flow improved, we built a simple booking site."
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